Why Video Conferencing Is Important In Business

black woman on phoneIf you want your business to be on the cutting edge of innovation and growth, it’s an obvious requirement to be up to date with the latest technology. A healthy, thriving business – no matter the size – that has its sights set on expanding and globalizing, must see the potential of video conferencing as the accelerator to success.

The favorable milestones and outcomes of your entrepreneurial journey start with the quality of your communication. What are you trying to convey through your messaging? How are you representing your brand, product, service, or offering? What kind of feedback are you receiving?

If you want to bear witness to the interoperability, collaboration and streamlined communication video conferencing software brings into your business strategy, consider the following insights.

Why Is Video Conferencing Good For Business?

Video conferencing in business provides a seamless connection between individuals throughout any interaction. Think of how you interact with vendors, investors, clients, employees, colleagues, stakeholders and anyone who is a moving part of your small company or large corporation. Rather than working in silos separated by department or physical walls, the impact of video conferencing in business works to break down both figurative and literal barriers across every interaction or exchange.

(alt tag: Businessman sitting with earpods and laptop on stairs outdoors with coffee to go, and engaged in an online meeting )

The benefits of video conferencing in business include:

black man on laptop

Creating A More Cohesive Digital Workforce

Naturally, video conferencing is collaborative and acts as the glue that binds the team together. Regardless of geography, human connections are made using two-way group communication technology. Therefore, a team doesn’t have to be in one place, rather, they can occupy different cities but be in the same digital landscape.

Uniting Management

Collaboration solutions that are at management’s fingertips give them the simple and easy access point to push forward together. The importance of video conferencing in business amongst upper management becomes heightened with the added features of meeting recording, screen sharing, transcription, etc. Strengthen the communication between the management team with a centralized hub for fast retrieval and dissemination of info before sharing it with lower-level departments and employees.

Forging A Culture Of Communication

The uses of video conferencing in business communication lend well to instilling a focus on mobility, flexibility, and agility within the ecosystem of your team, office or workflow. Video conferencing becomes a lifestyle, a cornerstone of how your business functions. Especially with remote or part-time workers!

Increasing Accessibility

Free video conferencing has grown to be quite sophisticated over the years, which means the technology provides a fast, safe, and secure way to keep the lines of communication open. Whether rural or in the city, a communication avenue that’s dependable and consistent demonstrates the trustworthiness of your business, showing up when it counts.

Growing Value While Shrinking Redundancies

Upgrading to a web conferencing provider that implements modern technology and state-of-the-art solutions allows for a more holistic approach to communication. Give your business the means to scale and become “interoperable” with an online cloud collaboration space that integrates with other communication tools and offers fast and easy browser-based set up without the cords and heavy equipment.

How Video Conferencing Can Save Money For Businesses

As the modern go-to for taking meetings online, video conferencing bridges the real world with a virtual one. This is a huge factor when determining whether or not video conferencing adds value to your business model.

A video-first approach to the inner and outer workings of your enterprise gives your team the opportunity to exponentially flourish without incurring extra costs. Consider how your workforce can expand to include talent without having them physically be in the same town or the same country. Think about reaching out to a sister company to onboard a specific employee for a temporary project or role without them having to pick up and change location. Next time a conference call or pitch happens, review how you can take a portion or change the whole set-up to be online.

(alt tag: Woman working from at-home office enthusiastically participating in an online meeting, brainstorming and drinking orange juice )

lady on video call

Businesses save money with video conferencing by:

  • Replacing face-to-face meetings with group video calling
  • Cutting down costs associated with travel including flights, hotels, car rentals, etc.
  • Convening online instead of an actual physical workspace
  • Granting instant access to decision-makers for faster and more accurate turnover and progress
  • Reallocating hours spent commuting to hours spent working
  • Speeding up communication to reduce “Time to Market”
  • Demonstrating that time equals money with a “video-first” approach

Whether your team works from home, in-office, or in the field, implementing aspects of video conferencing provides a unique way to cut costs, save time, and still bring workers face-to-face. Use the following features to optimize your next online meeting for more productive and collaborative syncs:

  • Show what you’re trying to explain instead of telling it with Screen Sharing that brings participants onto the same page as you.
  • Ping another participant without interrupting the meeting with Instant Messaging that’s perfect for getting clarification on a name, date, or time.
  • Access your online meetings on the go from your Android or iPhone device using a video conferencing app
  • And more!

Does Video Conferencing Improve Business?

Video conferencing solutions for your online business, solopreneurial endeavor, freelance gigs, side job, mid-size enterprise, and more, pave the way for better communication.

With the collaboration and accessibility that video conferencing brings into the equation of how your business functions, any pursuit can benefit and improve from a heightened, more focused approach to communication.

If you want to cut costs, strengthen partnerships, onboard more employees, and pitch better to clients, let FreeConference.com prove the importance of video conferencing in business. The platform comes with free video conferencing, free conference calling, a free online meeting room, and more. As the best free video conferencing app, FreeConference.com is conveniently available in the palm of your hand on your mobile device, alongside your desktop or laptop. Doesn’t that sound good for business?