Why Your Company Should be Podcasting (and Podcasting with Talkshoe)
From traditional radio to blogs to social media, there are more ways for people to consume media than ever before. For marketers and business owners, this means more ways for you to reach—or not reach—your target audience! Whether it’s the attention of millennials, teens, or baby boomers that you’re after, podcasting has become an important medium for a wide variety of audio content and definitely one that your business should be considering. In today blog, we’ll be exploring some of the reasons why TalkShoe podcasting should be a part of your business’ communications strategy.
What is a Podcast?
If you’re not already familiar with podcasting, learning what a podcast is is a great place to start. A podcast is a published digital audio file that can be accessed online and downloaded onto a computer or mobile device for the listener to listen to at any time. Much like the segments of your favorite radio talk show program, individual podcasts are often published as part of a recurring series by the host or creator of the show. Listeners can subscribe to ( “follow”) particular podcast shows so that they can be alerted when a new episode is published.
Free Podcasting on TalkShoe
Talkshoe is a platform that allows you to create, record, publish, and store podcasts—all at no cost! Easy to set up and free to use, Talkshoe is the perfect space to start cultivating a following through podcasting. TalkShoe offers a host of benefits for creating, managing, and listening to your live and recorded audio podcasts.
How TalkShoe Podcasting Can Benefit Your Business
Position Your Company as the Thought Leader
You know your business and industry better than anyone else, and people like to buy from experts. Streaming and recording regular TalkShoe podcasts is a great way to engage with new audiences and build a following around content relevant to your business. Adding podcasts to your marketing communications strategy is a great way to enhance yourself and your company as an authority on whatever subject matter or industry you’re into.
Increase Company Visibility
When it comes to marketing, it’s never a bad idea to have more channels of exposure to your target audience. One of the great things about podcasts can be listened to anytime, anywhere—from your website, from iTunes, on iPods and MP3 players—and, if they’re interesting enough, can be spread virally across the internet!
Reach the Internet Generation
There’s a whole generation of people who no longer consume traditional media. Many of them listen to podcasts and other types of live streaming / on-demand media platforms. This audience is young, savvy, educated, and has a significant amount of disposable income. If you produce regular, high-quality content available via downloadable podcasts, you could develop a following among the very people you are trying to market to.
Make TalkShoe Podcasting Part of Your Communications Mix!
Whether you run a small side business that you’d like to promote or are trying to develop new audiences to market your company to, TalkShoe is the perfect platform to start your podcasting journey. Take advantage of TalkShoe’s free podcast streaming and hosting platform as well as the service’s existing user base to attract listeners. Sign up for TalkShoe is quick and easy. Why not start today?