Dora Bloom transitions to Head of Marketing and joins iotum’s leadership team. TORONTO, Oct. 12, 2021 — iotum, a leading provider of video and audio solutions, announced the appointment of marketing expert Dora Bloom to the position of iotum Chief Marketing Officer (CMO), effective imm
How many work meetings have you sat through? At least a handful this month. Surely you’ve found yourself in an early morning online meeting discussing the status or development of a project. If not, maybe you’ve attended a webinar, presentation, workshop, or online class. Maybe you’ve been in
The words we use and the tone we inflect paint a picture of the ideas we’re expressing. Whether in an online meeting, conducting a remote sales presentation, or hosting a live webinar, the emotions that come through can offer key insights. Video conferencing with Sentiment Analysis provides busine
Organizing and hosting a webinar is one of the many marketing tools you’re able to access to blow open your business, gain clients and develop your audience. Digital marketing is made up of many moving parts that include strategies and tactics to get eyes on your product, service and offering, inc
Podcasts are mostly an auditory experience. Connecting with your audience is accomplished by creating episodes that feature voices, sound bites and clips, audio signatures, jingles, sound effects and any other audio feature that enhances the podcast. The words exchanged are valuable and make people
Stop for a second and think about all the daily interactions you might have with technology. Anywhere from using a chatbot on a website to ask a business a question to an online banking transaction from your smartphone to viewing a video tutorial on the website of a new brand you’ve just discovere
Every summer, Podcast Movement, the world’s largest podcast conference, attracts thousands of talented podcasters and leading professionals from every corner of the world to come together to share, grow and evolve. After a year hiatus, Podcast Movement 2021 in Nashville was bigger, brighter and ca
By now, you’ve probably experienced what it’s like to screen share. Whether you were presenting a remote sales deck, or onboarding or navigating a new employee through the backend of your site, at one point or another, surely you’ve been on the giving or receiving end of an online meeting that
Now more than ever, virtual communication via mobile and desktop using video and voice API has become a must-have rather than a maybe. Communication platforms that unite friends and family with the businesses, products and services they love or are getting to know are continually evolving to be at t
Remote interviews, co-hosts overseas, collaboration across town; When it comes to creating an entertaining and informative podcast, thanks to technology, there’s no limit to what you can do! Furthermore, with advances in podcasting pushing the edge of popularity and reach, podcasters have choices
If you’re wondering how to make a meeting using a video conferencing platform, just know that as a simple rule of thumb, it should be straightforward, simple and only require a few clicks! Anything more isn’t worth your time, energy and effort. Choose a video conferencing platform like FreeConfe
These days, it seems like every brand has a podcast—no matter the industry, subject matter or area of expertise. With so many online resources and podcast production tools at our fingertips, it’s easier than ever to figure out how to start a podcast, but does that mean it’s the right move for
As a virtual trainer, you rely on the internet and technology to connect with eager learners. Even before the world went on pause, people were gravitating towards online learning if not for the flexibility and convenience, then for the exceptional content available from niche to mainstream. Now comp
If your business is already online and you’re looking for brand new ways to optimize your video conferencing and live broadcast technology, then you’re probably at the point where you’re wondering what’s next. The good news? You don’t have to go far. Learning how to live stream on YouTube
As a business owner, you know the benefits of meeting customers where they are. A customized and direct experience with your product, service or offering can be the difference between making a sale or leaving a sale. Especially when it comes to certain industries including retail, and gaming, live s
Whether you’re getting together your first or 100th podcast episode, knowing how to write a podcast script will ensure your show is a hit. Writing out your thoughts, cues, important information, interview questions and prompts in a cohesive flow sets the tone and paves the way for a podcast you ca
Creating your brand’s overall marketing strategy is like putting together pieces of a puzzle. It involves creative thinking, taking risks and plenty of trials until you can get the formula just right. In the age of information, brands have access to a full-blown buffet of tactics at their fingerti
As we know, podcasts are rapidly growing as a medium in recent years. In 2018 Apple and FastCompany stated that there were over 525,000 podcasts all over the world. Today? It’s over 2 million podcast shows with more than 48 million episodes in total, showing a very rapid growth in just three years
Solidifying your business’ communication strategy starts with selecting a free video conferencing software solution. Whether you’re a small business, or established business; Just starting up or branching off to scale and grow, staying connected is more essential to your endeavor than ever befor
When it comes to marketing a podcast, there are truly no limits to what you can create. The landscape is continually shifting and evolving with an ever-expanding list of new mediums, platforms and concepts to experiment with. Thinking outside the box will always be rewarded, so don’t be afraid to