1. INFORMATION COLLECTION PRACTICES
- Traffic Data.
Like most website operators, iotum automatically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify You.
- Personal Information.
In order for You to use certain of the Services, You, may be asked to provide to iotum certain information that personally identifies You (“Personal Information”). Personal Information includes, without limitation: (1) “Contact Data” (such as Your name, mailing address, and e-mail address); and (2) “Demographic Data” (such as Your zip code, age, and income). In each case, You will be asked to provide Personal Information; the Website will not gather it surreptitiously. iotum may supplement the Personal Information You provide with additional Personal Information gathered from public sources or from third-parties (e.g., consumer reporting agencies) who may lawfully provide such information to iotum.
You are under no obligation to provide Personal Information, with the caveat that Your refusal to do so may prevent You from using certain of the Services.
2. INFORMATION USE AND DISCLOSURE PRACTICES
- Traffic Data and Information Gathered Using Cookies
iotum analyzes Traffic Data and information gathered using Cookies to help iotum better understand who is using the Website and how they are using it. By identifying patterns and trends in usage, iotum is able to better design the Website to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, iotum may release Traffic Data and information gathered using Cookies in the aggregate, such as by publishing a report on trends in the usage of the Website. iotum does not attempt to link information gathered using Cookies to Personal Information.
- Personal Information
iotum uses Your Contact Data to send You information about iotum and iotum’s products and services, and to contact You when necessary in connection with the Services. iotum uses Your Demographic Data to customize and tailor Your experience on the Website. As with Traffic Data and information gathered using Cookies, from time to time iotum may release Demographic Data in the aggregate, such as by publishing a report on trends in the usage of the Website.
- Disclosure in Connection with Services.
- Other Disclosure.
iotum also discloses Personal Information under the following circumstances:
- By Law or to Protect Rights – iotum discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when iotum believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of iotum, third parties or the public at large.
- Marketing Communications – By using the Website, You consent to receive from iotum periodic email communications regarding the Services, new product offers and other matters.
3. SECURITY OF PERSONAL INFORMATION
iotum has implemented and maintains reasonable security procedures and practices to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information.
4. ACCURACY OF PERSONAL INFORMATION
iotum wants Your Personal Information to be complete and accurate. By using the Website, You represent and warrant that all information You provide on any registration form or otherwise in connection with Your use of the Website and Services will be complete and accurate, and that You will update that information as necessary to maintain its completeness and accuracy.
5. THIRD-PARTY WEBSITES
6. PROMOTIONAL ACTIVITIES
Effective Date: 3/23/07