iotum Taps From Within for New Chief Marketing Officer

Dora Bloom transitions to Head of Marketing and joins iotum’s leadership team.   TORONTO, Oct. 12, 2021 —  iotum, a leading provider of video and audio solutions, announced the appointment of marketing expert Dora Bloom to the position of iotum Chief Marketing Officer (CMO), effective immediately. Bloom is a seasoned business-to-business (B2B) technology marketing authority, specializing […]

How To Make Meetings More Constructive

How many work meetings have you sat through? At least a handful this month. Surely you’ve found yourself in an early morning online meeting discussing the status or development of a project. If not, maybe you’ve attended a webinar, presentation, workshop, or online class. Maybe you’ve been in a brainstorming session or you’re leading a […]

What is a Sentiment Analysis Tool and How Do You Use it?

The words we use and the tone we inflect paint a picture of the ideas we’re expressing. Whether in an online meeting, conducting a remote sales presentation, or hosting a live webinar, the emotions that come through can offer key insights. Video conferencing with Sentiment Analysis provides businesses with the unparalleled opportunity to gain a […]

How to Organize a Webinar And Generate Leads for Your Business

Organizing and hosting a webinar is one of the many marketing tools you’re able to access to blow open your business, gain clients and develop your audience. Digital marketing is made up of many moving parts that include strategies and tactics to get eyes on your product, service and offering, including blogging, SEO, email, apps, […]

The Guide To Creating The Ultimate Podcast Cover Art

Podcasts are mostly an auditory experience. Connecting with your audience is accomplished by creating episodes that feature voices, sound bites and clips, audio signatures, jingles, sound effects and any other audio feature that enhances the podcast. The words exchanged are valuable and make people want to listen (or not listen) to your podcast. While podcasts […]

Guide To Integrating Video Call API

Stop for a second and think about all the daily interactions you might have with technology. Anywhere from using a chatbot on a website to ask a business a question to an online banking transaction from your smartphone to viewing a video tutorial on the website of a new brand you’ve just discovered. The opportunity […]

2021 TalkShoe Podcast Movement Wrap-Up

Every summer, Podcast Movement, the world’s largest podcast conference, attracts thousands of talented podcasters and leading professionals from every corner of the world to come together to share, grow and evolve. After a year hiatus, Podcast Movement 2021 in Nashville was bigger, brighter and came back fiercer than ever before – and TalkShoe was there […]

How To Share Your Computer Screen With Audio

By now, you’ve probably experienced what it’s like to screen share. Whether you were presenting a remote sales deck, or onboarding or navigating a new employee through the backend of your site, at one point or another, surely you’ve been on the giving or receiving end of an online meeting that involves screen sharing. (If […]

Benefits of Integrating Video Conferencing API Into Your Existing App

Now more than ever, virtual communication via mobile and desktop using video and voice API has become a must-have rather than a maybe. Communication platforms that unite friends and family with the businesses, products and services they love or are getting to know are continually evolving to be at the edge of growth. The same […]

How To Record A Podcast With Guests Remotely

Remote interviews, co-hosts overseas, collaboration across town; When it comes to creating an entertaining and informative podcast, thanks to technology, there’s no limit to what you can do! Furthermore, with advances in podcasting pushing the edge of popularity and reach, podcasters have choices when it comes to recording in person or from afar. Curious to […]