Dora Bloom transitions to Head of Marketing and joins iotum’s leadership team.
TORONTO, Oct. 12, 2021 — iotum, a leading provider of video and audio solutions, announced the appointment of marketing expert Dora Bloom to the position of iotum Chief Marketing Officer (CMO), effective immediately. Bloom is a seasoned business-to-business (B2B) technology marketing authority, specializing in UCaaS.
As iotum’s CMO, Bloom is responsible for developing and executing marketing and sales readiness programs to drive business objectives and revenue. She leads digital marketing, account-based marketing, lead generation, product marketing, and retention initiatives. She will develop and execute strategies to build iotum brands’ positions in the market.
“Dora has been an integral part of iotum for the better half of a decade, consistently proving herself. We are all excited to see her vision and execution. Her strategic and creative mind makes her an unstoppable force,” said Jason Martin, iotum’s CEO.
Bloom brings more than 10 years of industry experience. She began her career in experiential marketing gaining unparalleled hands-on experience with customers and prospects which now attributes to her customer-centric mantra. For the past 6 years, she has specialized in demand generation at iotum and developed a true passion for UCaaS.
“iotum serves resellers and customers worldwide. Our video-first platform is state of the art,” said Bloom. “iotum’s potential is unlimited. I am particularly keen about TalkShoe.com, our revamped podcasting platform, set to relaunch by the end of 2021 with a robust portfolio of exciting new features.”
A leader in group communications solutions, iotum is committed to building cutting-edge CPaaS and UCaaS solutions to enhance collaboration and communications for organizations of any size, anywhere in the world. Each of iotum’s offerings is built to integrate easily into existing software solutions. The company’s flagship product, FreeConference.com, serves over a billion minutes a year of all-digital conference calls.
With offices in Toronto and Los Angeles, iotum is led by a leadership team with deep roots and experience in the technology industry. For more information about the company, its team, solutions, and services, please visit www.iotum.com.