Revolutionize Your User Engagement with our Video Conferencing API!

There are two main options if you want to add video conferencing functionalities to your application (whether it's an existing or brand new app):

1. Building from scratch

Provided you have the resources (enough budget, manpower, time, etc.,) you have the option to build the video conferencing functionality from scratch.

By building your own video conferencing solution, you’ll get absolute freedom in designing the solution as you see fit: what features to include, how it will be designed, what branding elements you will include, and so on.

However, building from scratch can not only be expensive, but the process can be very complex and time-consuming if you are not experienced in the field. Not to mention, you’ll need to handle various nuances related to running and managing the solution, including ensuring data security and integrity, as well as the reliability and the scalability of the solution.

There will be ongoing costs on top of the upfront development costs for maintaining the solution, continuously adding new features to meet the growing customer’s expectations, upkeep costs of hosting the servers, and ensuring the reliability of the solution to minimize downtime and continue to work with all browsers. All of these can add up quickly, making the solution very expensive to maintain.

        2. Integrating a video conferencing API

Another viable option is to integrate a video conferencing API from a reliable vendor into your existing app (even if it's a brand new application you've just built with a free tool.) With this option, you can bypass the lengthy, complex, and expensive software development process.

In short, a video conferencing solution "lends" its video conferencing functionalities to another application via video conferencing API, allowing an easier, faster, and more affordable way to add video conferencing functionalities to an existing application or website.

While you may not get as much freedom in integrating a video conferencing API compared to if you are building your solution from scratch, by partnering with a credible vendor like iotum, you’ll still get the flexibility to add your own logo, brand colors, and other branding elements while also enjoying other benefits like reliability and advanced data security.

To really answer this question, we have to first understand how video conferencing APIs work in general.

The term API stands for Application Programming Interface, and as the name suggests, it is an interface between two or more applications so they can understand each other. In layman’s terms, API is a bridge connecting two different applications so they can communicate with each other.

Communication between two or more different applications can provide many different benefits, but the main use case is so that one application can “borrow” features and functionalities from another.

In the case of Iotum video conference API, the API would allow another application (even a brand new application) to add Iotum’s video conferencing features and use these features on the application with its own design and additional features.

Yes, Iotum video conferencing API offers easy, secure, and reliable integration to a website with a process similar to integrating a video conferencing API into a web or mobile app. Implementing Iotum video conference API is fast and easy. Simply add a few lines of code to your application/website, and you can enjoy the video calling features immediately.

By integrating Iotum video conference features into your website or application, you can facilitate a virtual connection with your team members, customers, prospects, and partners without ever leaving your own platform.

Integrating Iotum video conferencing API to your website can help you ensure a seamless user experience by facilitating smooth communications anywhere and on any device.

Integrating Iotum video conferencing API to a website or application is fast and easy. Simply add a few lines of code to your application/website, and you'll get your desired video conferencing features on top of additional benefits:

• Ensure reliable and stable video conferencing sessions at all times. Maintaining 100% uptime is difficult in building your own solution.
• Freedom in branding. While you won't get the 100% freedom you'd otherwise get in building your own solution from scratch, with Iotum video conferencing API, you'll still get the ability to add your own logo, brand color scheme, and other elements to an existing application.
• Reliable, built-in data security measures to protect your data. Ensuring security is another key challenge when building an app from scratch.
• Add unique features and functionalities based on your specific needs and requirements. In specific industries, you may be required to meet certain regulatory standards, and integrating video chat APIs from established vendors will help you in ensuring compliance.

iotum’s video calling API is commonly used by industries that need to embed secure, real-time communication directly into their own platforms instead of sending users to a separate meeting app. Frequent industry use cases include healthcare/telehealth (HIPAA-focused video workflows), education (virtual classrooms and tutoring), finance (advisor/client consultations), e-commerce and retail (live video assistance), human resources (interviews and onboarding), and real estate (virtual tours and buyer/seller meetings). iotum also has broader video integration use cases such as online gaming and other interactive platforms that benefit from embedded video chat API experiences.

Yes, iotum’s video call API is designed to deliver high-quality video and clear audio, making it well suited for embedded, real-time communication inside your own web and mobile applications. Iotum’s Video API is a solution for high-quality video and real-time streaming, with developer-friendly tools that help you integrate a complete in-app calling experience without building video infrastructure from scratch. In addition, iotum highlights HD video performance for its conferencing technology and emphasizes reliable media delivery through its network and platform architecture, supporting stable video calls and strong audio quality even across distributed users. If you need branded, embedded HD calling, iotum’s programmable video chat API is built to support that kind of modern video and audio experience.

iotum’s video conferencing API is built to support scalable 1:1 and group video experiences, with room capacity designed for high-participant video chat use cases. In iotum’s own messaging, the platform is positioned to enable video chats for up to 250 participants, which is a strong benchmark for the maximum number of participants you can support in a single video room when building with iotum’s programmable video call API and SDK stack. 

For host limits, iotum typically structures hosting around host accounts/licenses (or API-defined host identities), meaning you can provision as many hosts as your implementation requires, while each room follows the participant capacity supported by your plan and configuration. This makes iotum a flexible video conferencing API for products that need multiple hosts across customers, teams, or tenant accounts, while maintaining consistent room limits and performance.

iotum’s video calling API is built to stay stable at scale by optimizing video quality and adapting to real-world network conditions as participant counts increase. iotum highlights enterprise-quality video conferencing for both small and large audiences, supported by adaptive resolution (96p to 1080p) that automatically adjusts to bandwidth so calls remain reliable even when connections are weak. For global stability, iotum also operates a distributed infrastructure approach, using network strategies that reduce latency and improve consistency across regions, so multi-participant rooms can maintain stronger audio/video performance for remote users. 

In addition, iotum supports frictionless, high-quality virtual video experiences without delay or interruption, which is critical when scaling from 1:1 calls to larger group sessions. This combination of adaptive bandwidth handling, global media delivery, and optimized video calling infrastructure makes iotum a strong choice for products that need a dependable video conferencing API across varying participant sizes. 

iotum’s video calling API is built for broad device and browser coverage, so you can embed real-time video calls into web, mobile, and app experiences. iotum’s video chat API is a usable on any platform, from anywhere, and it supports embedding video into websites, mobile, and apps, making it a flexible video call API for cross-device products.

For browser-based deployments, iotum’s video experiences are delivered through modern web technologies that work best on current versions of major browsers (Chrome/Edge/Firefox/Safari) on desktop and mobile. 

Mobile limitations: as with most WebRTC-style video calling, feature support can vary by mobile browser and device, so iotum commonly supports mobile access through app-based or embedded web experiences, depending on how you integrate the API into iOS/Android.

Yes, iotum’s video calling API is designed to power a full in-app calling experience with the core collaboration features needed for modern video call API use cases. iotum’s Video API and conferencing stack support screen sharing, enabling presenters and users to share their desktop or application view during a video session. It also supports recording workflows, which are commonly used for customer calls, training, and compliance-driven meetings, and iotum highlights recording as part of its conferencing feature set.

For communication during sessions, iotum supports chat/instant messaging, allowing participants to message in real time alongside video calls. For structured group experiences, iotum’s underlying meeting technology includes breakout rooms and moderated entry tools like a waiting room, supporting controlled access and smaller group collaboration in larger sessions. This makes iotum a strong choice when you need a feature-complete video conferencing API for embedded product experiences.

Yes, iotum’s video calling API can support host permissions and role-based controls, especially when you build your in-app calling experience on top of iotum’s meeting and conferencing stack. iotum describes a role model where each user is assigned a role that determines what they can do in the session, commonly including Host, Co-host, and Participant, with different levels of control for managing the room. In addition, iotum’s conferencing technology includes moderator controls that let authorized hosts/moderators manage the call, such as muting participants, locking the meeting, and initiating recording, which are key host-permission capabilities many products expose through their video conferencing API layer. 

For controlled access, iotum also supports waiting room moderation, where moderators can admit or deny entry, helping enforce security and governance in API-driven video rooms. This makes iotum a strong video call API for apps that need fine-grained host and moderator role control.

Yes, iotum’s video calling API is specifically designed so you can embed video conferencing directly inside your product instead of sending users to a third-party meeting app. iotum positions its video API as a programmable video call API and SDK toolkit that lets developers add video calls to websites, mobile apps, and software platforms, delivering a fully integrated in-app experience. Because iotum’s approach is built for embedded communication, you can keep your users inside your workflow, whether that’s customer support, telehealth, education sessions, or enterprise collaboration, while still offering real-time video, audio, and meeting features.

iotum also emphasizes “video integration” for interactive applications, reinforcing that their technology is meant to be integrated into your product’s UI and user journey. For teams building a branded in-app experience, iotum’s video conferencing API is built to support exactly that kind of embedded deployment.

Yes, iotum’s video calling API is designed to support custom workflows because it’s built as an embeddable, developer-first video conferencing API rather than a fixed meeting app. Using iotum’s video API and SDK toolkit, you can integrate video calls directly into your product and tailor the flow to your use case, such as booking and launching a call from an appointment screen, creating role-based sessions for hosts and attendees, or triggering follow-up actions after a call ends.

iotum’s platform also supports integration patterns that help you automate and extend calling workflows, such as API-driven room creation, participant management, and event-driven experiences through webhooks and REST-based integration options. This makes iotum a strong fit for teams building a custom, branded in-app video call experience with unique user journeys, permissions, and business logic layered on top of the core video calling infrastructure.

iotum’s video calling API is built for security-sensitive use cases and is positioned to meet major compliance expectations for organizations embedding real-time video into their products. iotum states that it is fully GDPR compliant, supporting the lawful processing and protection of personal data for users in the EU, an important requirement for any global video conferencing API deployment. iotum also offers a HIPAA-compliant video conferencing API for healthcare and telehealth workflows, designed for organizations that must protect patient information while delivering secure video calls. Additionally, iotum publishes a detailed Privacy Policy explaining how data is collected, used, disclosed, and protected across its services.

With iotum’s video calling API, you get support that’s designed for both implementation onboarding and long-term production use after launch. During onboarding, iotum provides a developer-first path with its video API documentation and developer guide, helping your team integrate video calling into your website, mobile app, or software platform quickly and correctly. Because iotum is built for embedded, programmable communications, onboarding typically includes guidance around API/SDK setup, configuration, and best practices for launching a reliable in-app video call experience. 

After launch, iotum’s conferencing technology highlights 24/7 support via phone, email, and chat, which is valuable for maintaining uptime and resolving issues in live customer environments. This combination of developer resources plus always-on support makes iotum a strong choice for teams shipping and scaling a production-grade video API.